Selena Gomez
Selena Gomez is one of the biggest names in pop music. The is partly because of how she has created her brand.
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As Gomez has a very mainstream audience, she can't really create any controversy, and has had to create a clean and friendly persona. When speaking in the media, she only speaks about light hearted topics such as relationships instead of her opinions of relevant topics. This keeps people talking about her but helps her to avoid any controversy that might ruin her brand.
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She is also very commercialised, and it could be said that she is selling herself rather than her music. This is evident in her social media as she has over 120 million Instagram followers. Her posts are very personal and to do with herself and how she looks, rather than her music. She dresses glamorously like a modern music artist at events, often wearing a dress. She also has her own clothing line and fragrance, suggesting she is a cash cow. Her branding has allowed her to do these things that a lot of other artists wouldn't be able to do. This sort if branding is oftenest by pop artists, but isn't used in many other genres.
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As she was a Disney Actress when she was younger, this made her a teen idol, and she has kept this squeaky clean image in the rest of her career in order to keep these fans. This helps her to appeal to a mainstream and younger audience.
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Selena Gomez has branded herself very well and it has helped to make her one of the most successful artists in modern music.
